Seven reasons your store loses sales at checkout
The average online store abandons roughly 70% of carts. Most of the loss is fixable in a week.
Cart abandonment averages around 70% across e-commerce. The causes are predictable: surprise shipping costs, forced account creation, too many form fields, missing local payment methods, slow pages, no trust signals, and a confusing mobile layout.
The good news: each of these has a known fix. Show shipping early, offer guest checkout, cut the form to the essentials, add the wallets your customers actually use, and make the mobile flow a single, obvious column.
For a small brand, recovering even five points of checkout conversion can be the difference between a hobby and a business. It is usually the highest-return week of engineering we do.
Put this to work.
Tell us where your website, PPC, SEO, or SaaS acquisition is stuck and a specialist will reply within one business day.